Regardless of the field of your business, using a television can improve your sales and customer satisfaction.
Customers always want to stay connected to the outside world wherever they are. The use of magazines is so outdated that they want to use televisions instead. TVs are now used as entertainment for customers who are waiting in line for hours and also as an advertising tool for visitors. It can be utilised to reach more customers and keep them spending more than they should.
How does television benefit your business? Let me walk you through it.
- Resto bars and coffee shops. Of course, bars often have TVs especially if it is sports themed. They have to make sure that they have the latest sports programming just to draw more customers in. Coffee shops can also use one. They can have local news channels and programming so they can attract more regulars.
- Offices and lobbies. Installing a TV in your office lobby gives customers an impression that your business is always connected. Also, aside from using TVs as a form of entertainment for your customers, you can inject some quick advertisements that promote your business. If you have a new promotion, you can also display it on your business TV screen.
- Waiting rooms. Waiting for a doctor or a lawyer or in a repair shop will certainly bore your customers. So, give them some entertainment, they won’t notice the time passing by if they have something to keep them busy.
- Fitness centres. Exercising is tiring and the best way to shy away from this feeling is to be entertained. Most fitness centres mount TVs on a wall to keep their customers coming back.
So where should you place TVs?
Your business TV should be installed where there is high foot traffic. Look into patterns and usual seating arrangement so you can maximise its effectiveness. Make sure that it is visible to almost everyone in the area too. You may want to mount them high up on the wall to secure your equipment. If you are looking for the best TV wall mount for your business, you can check out www.unicol.com.
Customisation is your duty
You have spent months or years establishing your business reputation. You took time planning its location, paint colour, lighting, and furniture and so you are also responsible for the programmes that are shown on your office TVs.
Your TV highly influences your customer’s way of spending money and their return. Choose the right programmes and it can be a way to generate extra sales.
Utilising a TV as an advertising method is much cheaper than spending money on flyers and public ads. But you have to keep in mind a few things before you jump into it. Truth is, your customers do not visit your office to watch TV. Also, it might be abused by some employees especially if you haven’t discussed the purpose of installing it. Some customers might just stay and occupy a seat that another customer might use just to finish a movie. So you better use TV to your company’s advantage.
