Lead generation is one of the most impactful ways to grow your customer base and boost profits. However, businesses tend to get tunnel vision when trying to generate leads.
Have sales plateaued? Do you want to take your business to the next level? Than it’s time to implement more lead generation tactics to make it happen.
You could have a product that is so revolutionary, that everyone on the planet needs one. But without supercharged lead generation, no one will know about it, you’ll have no one to nurture, and you may join the 50 percent of small businesses and startups that fail within five years.
But there is a way. The following 8 lead generation tactics are easy, and you can use all of them to get a spike in revenue. Let’s dive in!
- Be Mobile-Friendly
The first, and in many cases, one of the most important lead generation tactics is to be mobile-friendly. Google is actually rewarding sites that are, allowing them to rise in mobile searches.
Another important reason to be mobile-friendly is because you can’t build leads if your target audience doesn’t get the best mobile device user experience possible. You can check your mobile-friendly score using Google’s Mobile-Friendly Test.
- Increase On-Site Engagement
Before the live chat box on websites, businesses created detailed FAQ pages for customers to access information and get questions answered. However live chat boxes, like Zendesk changed all this.
If you don’t have a live chat box integrated into your site, you should consider it. It is a powerful way to increase leads and generate a high level of customer engagement.
- Use Quora
Quora is actually a great asset for businesses. You can find out what questions your target audience is asking and use that insight for future blog posts. Having a Quora account serves as another link buildingSEO opportunity and connection point for potential customers.
Quora is also an asset for lead generation. By answering questions in Quora, you are highlighting your knowledge in your industry, as well as compelling the user who asked the question to research your business.
- Post Videos on YouTube
Consumers want more visual content, and YouTube videos are a great way to deliver your marketing message in a visual way. This makes YouTube a great lead generation platform.
By posting concise, authoritative videos that answer questions or explain an industry issue, users will flock to your home page, opt-in on newsletters, and follow your social channels. Since, YouTube is the second largest search engine in the world, it is a good idea to start creating more video content.
- Offer Freemium Products or Services
Lead generation is easy when you have a freemium model in place. This is also a very common tactic to convert more customers, so most consumers don’t find this intrusive.
A freemium could be a 30-day software trial, free membership with paid premium feature add-ons, free product sample, and more. If you can get an email in exchange for something free, your leads will grow exponentially.
- Use Followerwonk
Followerwonk is an online tool by Moz that lets you generate leads via Twitter, giving you a run down of your followers’ statistics, demographics, and engagement.
The Followerwonk dashboard is also very user friendly, allowing you to quickly sort and launch personalized marketing campaigns via Twitter and other social platforms. Remember, the more touch points the better.
- Create Actionable Content
Your blog posts might be a fairly good source of traffic, but how many leads do you get from those posts? Crafting very actionable content can keep that traffic coming in, as well as netting leads via a clear call to action.
What is actionable content? If you have read a post with lots of pictures and red arrows that helped you solve a problem you were having, then you read an actionable article. Give your audience more value, and you’ll get more leads.
- Optimize Your Website for Lead Generation
Lead generation often starts on your website’s home page, guiding potential customers through each stage of the sales funnel. This makes optimizing your site for netting leads essential. You want to build lead generating landing pagesto capture audience interest to convert them later.
For instance, serving up a survey or free industry white paper via a lead magnet page can have a big impact. You can also craft freemium landing pages that are time sensitive, like promo code free trials to create a sense of urgency among your target audience.
Wrapping Up . . .
Lead generation remains an essential element for business growth and success. You may already be doing it on some level, but employing more than two or three tactics can make your lead list far more robust. From video content to actionable content, there are plenty of lead magnet strategies available. What lead gen tactic did we miss?
