Running a restaurant isn’t easy. Labor costs are going up, the market is saturated, there’s little room for industry growth, and there’s no shortage of competition. Before you make an investment in a new technology, you need to know that it’s worth the capital. When it comes to the question of digital menu boards, you only need to know one thing: Do they drive sales?
The evidence suggests that digital menu boards increase sales, especially in QSR and fast casual restaurants, though table-side menu boards and atmospheric digital portraits are also being deployed in sit-down restaurants. Digital menu boards can increase sales on average 8 percent in QSR, though some chains have found even more success with the technology.
As you start planning your investment in custom digital signage solutions, here are some of the things you should keep in mind.
Hot and Cold Spots
Classic menu design more or less holds true with digital menu boards. There are hot spots where you want to put your high-margin items and advertise specials, and cold spots where you can put value items or more cost-intensive options. For example, the upper-right corner is typically a menu board’s major hot spot and it’s where your most profitable items should go. With digital menu boards, you can get even more out your design by using video ads to draw more attention to profitable items. As you invest in digital signage solutions, you should talk to a company like Netvisual that helps you design custom content as well as build and install digital signage.
7 Is the Magic Number
The anxiety of choice. It’s a paradox that’s foiled well-intentioned restaurants and menu designers for decades. Everyone says they want more options on their menus, but as studies now show, when faced with too many options, customers feel anxiety about their choices and pick “their usual.” Customers experience a kind of panic at the PoS or the table, partly because of the pressure to decide – exerted by the people in line behind them or the server who has to keep coming back to ask. As it turns out, 7 is the magic number of options you can give customers before they experience anxiety over their choices. They’re more likely to try something new with 7 choices on a menu. A digital signage company like Netvisual can help you with menu creation to optimize sales.
Custom Screens and Enclosures
Your digital menu boards need to look good and fit your restaurant. That’s why you need custom screens and enclosures available from Netvisual. Get a free consultation to talk about design ideas and find the right design to fit your restaurant. Don’t forget to consider video walls and portraits throughout your restaurant to provide entertainment, atmosphere, or deliver advertising content.
Digital signage solutions will improve your restaurant sales. There’s a proven ROI to digital menu boards that QSR and fast casual can no longer ignore. Talk to a digital signage company today about finding a solution that works for your business.
