In today’s online world, every business needs to take its online presence very seriously indeed. Digital marketing is a highly competitive field, but it is also one in which you need to plan your strategy very carefully. But if you are not all that experienced in the area, it helps to have a general overview so that you know how you are going to approach the task you have in front of you. So, here are the five main pillars involved in digital marketing.
- SEO
Getting your business to rank highly on Google and other popular search engines is the first part of digital marketing. After all, this is the modern way that people find their products and service. Obviously, you can tackle this task yourself or you can use an agency such as Ignite Digital. Not only will getting to the top of the rankings help you to attract more customers, it will also play a big role in making your business seem more trustworthy and reputable.
- Social Media Marketing
The term ‘social media’ has become pretty ubiquitous these days, but no longer is it all about interacting with your friends. Companies use this medium as an instant portal that allows them direct access to their customers. As well as building up a network of followers, you need to make sure that you are keeping them engaged by posting content which they want to read and share.
- Mobile Marketing
Over the past few years, in particular, mobile marketing has taken off in a big way. There are several strands to this marketing channel including apps, search, and websites. And since the smartphone is the most common device used to access the internet these days, this is a place which you cannot afford to ignore.
- Email Marketing
Even though email marketing has been around for a long time, it is still a highly effective way of reaching out to your customers directly. As with the other forms of communication which we have listed above, you need to make sure that you are targeting people with information that is going to be useful to them. Otherwise, you risk them unsubscribing and you lose your means of contact straight away.
- Content Marketing
Though it is heavily linked to the four previous areas which we have already discussed, content marketing still deserves to stand alone. Without content, you will have no way of bringing users back to your site time and time again. You will also have nothing to share with them that gets them excited about your business. And you will also be giving nothing to search engines that encourages them to rank your site well.
Content marketing is an ever-evolving field, but these are five of the main areas in which you need to focus your time and energy. A great content marketing strategy should be built around using each of these pillars in conjunction with one another.
Related posts:
