No matter what area of the market that your business operates in, the current number of employees that you have on your books or even the speed at which you get your transactions completed, if your online business engagement levels are at an all-time low then this rating will affect your overall company strategy. Unbelievably, the way in which we conduct business is rapidly leaving pen and paper behind, with more and more companies going increasingly digitalized to ensure that their firm gets the results they are after and meets with key engagement metrics. So, if you have only just begun to experiment and explore as to how business engagement, using online tools and tips, could benefit your firm, then luckily you are starting out on the right track. From positioning your content effectively to ensuring that your in-house and internal communications tools are on form, there are various ways that you can improve your business engagement by starting from the inside out.
Before undertaking any major upgrades or penning an ambitious plan as to how you would like to boost business engagement if the budget were no object, it is worth making the use of the resource that you already have to hand, in the form of your current workforce. Start by conducting a few internal employee surveys to understand better how your colleagues view and consume information on a daily basis. Do colleagues prefer to receive information in emails, or perhaps videos are a rapid source of information that is easy to digest? How do they engage and follow any companies or online influencers that they admire, or aspire to work for? Remember, that this internal information is not only free, but it also enables you to conduct more of a deep dive into your current employee psyche. If you are looking to make rapid, quick-fire changes but your workforce are scared of the digital space; then you could have a serious issue on your hands.
Expectations and understanding
When managing any level of business engagement, it is crucial that take a step back and begin to understand why your online engagement levels are failing. Firstly, you will need to understand better how and when your users or colleagues are consuming information, as this will vary in both internal and external settings. Internally, colleagues are more likely to consume information on the way to work or at their desks, while if you are reviewing copy on your corporate website, then it needs to remain relevant and easy to access, no matter where in the world that the visitor is viewing the page. If you rarely update the copy on your corporate website or continue to post long, dull blog posts that do not interact with current topics of interest for your firm, then the chances are your overall number of visitors will decrease and the speed at which users leave your website (also known as bounce rate) will be sky high. You should also consider which of your content is best viewed on a mobile device also, as this can also greatly affect your user experience and satisfaction levels, in particular, if your competitors are streaks ahead when it comes to delivering slick and regular content updates. Make sure that you curate and create a regular content schedule, containing a mix of blog posts, topical articles and snappy video and visual content that can be used across your channels. Make sure that whatever you are posting engages with as wide an audience as possible, from job seekers to long-term employees or even journalists and investors. Finally, make sure that business expectations are met. Unless you have thousands of dollars and resources to spend on your online presence, then it can be hard to keep abreast of current trends and needs. Be sure to manage your budget so that you can keep ahead and continue to attract high levels of online engagement.
Social media smart
If you are growing your wider online business engagement, then you will need to make sure that you pay even more attention to your digital channels also. Social media is a powerful tool when it comes to raising the profile of your business, allowing you to share and comment on any posts or topics that may be of interest to your wider online community. First, you will need to make sure that any social channels you are using, from Twitter to LinkedIn, are regularly updated and branded using your company logo and colors. Failure to keep your social media on brand will dent your online reputation, as this makes your firm look like you do not live and adhere to your company values and ethos. Next, consider which digital channels work best for you. Instagram is ideal for sharing photos and imagery, while LinkedIn is best for building an online following and sharing recruitment or job-related news. Recruiters such as SCOPE Recruiting can enable you to find top talent online that will meet your current business needs. Finally, make sure that you respond to any comment that a visitor posts, no matter if it is a criticism or a negative response. You need to make your online community feel that you are connected and care about what they have to say, even if you do not directly agree.
If your online business engagement is slipping, or perhaps it needs some help and attention to enable it to get off the ground in the first instance, then start small and conduct internal surveys to see which engagement methods work best for your employee base. You can also seek help from outside such as digital marketing agency orange county to make sure it is done right. Be sure to review all content on your channels and make sure that it is both topical and frequent. Finally, check out which social media will work best for your firm and be sure to respond and engage with your online community and followers. Growing your online business engagement will take time, but with dedication and patience, you will soon be able to reap the rewards, meaning that you benefit from any initial investments that cost you both time and money.
