The best marketing strategy for a business is to engage with their customers in a meaningful way so that you understand what your customers want and your customers understand what your business stands for. If you can achieve this level of understanding in your marketing approach no competitor can beat you at your game. This is truer now than ever before in this digital age when the customer attention span is divided among so many distractions. So how do you achieve this marketing nirvana state? Here is a 3-step approach and an accompanying Infographic from www.mppglobal.com to guide you through the process.
- Recognize Your Target Customers
The sooner you understand that you will not be able to serve all customers with your products and services the better off you will be. No matter how hard you try you can never meet the demands of all customers. You have to understand and identify what types of customers you will be able to serve best. These target customers are the ones who will generate majority of revenue for your business. You can serve other customers as well but should not spend your marketing dollars in attracting them.
- Identify Marketing Channels and Platforms
Once you have identified your target customers the next step is to find out what marketing platforms and channels are most suitable to develop marketing messages for them. In this digital age there are number of platforms you can look at, including emails, banner ads, social media, Search Engine Optimization (SEO) and so on. The benefit of using digital marketing channels is that it gives you excellent insight on the success of the marketing campaign by analyzing the data and allows you to measure return on marketing investment. The key is to understand what marketing platforms your target customers are using the most and align your platform to that.
- Develop Marketing Strategy
Each marketing platform and channel has unique characteristics that you need to understand before developing marketing strategy. For example, email-based marketing requires you to obtain emails of potential targets and their permission. If you are looking to deploy SEO requires you to find the relevant keywords in your industry.
Look at the Infographic below to get more insight on understanding your audience and developing marketing strategy.
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