When expanding your business internationally, it’s common to think: “Why do I need a translator when Google Translate is completely free?” After all, Google search engine has become the tool we always visit ahead of anything else. Sure, Google Translate works great in a pinch to get your point across, but the sentences constructed through it come out choppy, short, and unprofessional; not exactly descriptors of a successful business, is it? You may have even worked with freelance translators or interpreters when necessary and think you have a system pretty well figured out for working with international clients. Agencies can offer you quite a bit of assistance when it comes to communicating with and attracting international clients/customers. In the article that follows, we’ll tell you all about how they can help you better your international business relationships.
How are agencies different from freelancers?
The biggest difference between agencies and freelancers is the support system and convenience that agencies provide. Agencies have a staff of trained, multilingual professionals that offer a wide variety of services to cover all your translation and interpretation needs. From translating important documents and interpreting through meetings to translating web content and offering multilingual services, a translation agency can help provide you with everything you need to maintain a positive relationship with your clients. The alternative requires you to find a separate freelancer for each task you need, and they aren’t always available when you need them to be.
What services do translation agencies offer?
Many translation agencies offer the same sort of services. Services can include, but aren’t limited to the following:
- Interpreter services
- Multilingual transcription
- Multilingual SEO services
- Web content translation
- Important document translation
- Press release translation
- Multilingual subtitling and voice overs
Their services are typically reasonably priced, and they only employ those that are highly qualified and highly rated. Most agencies even offer a guarantee on all their services and content, ensuring that you get an accurate translation and content that flows well and appeals to your new target audience.
Why should you spend the extra money on a translation agency?
As we mentioned earlier, most translation agencies offer a guarantee along with their content and services. This ensures that your professional image and reputation is maintained throughout your web content, important documents, press releases, and meetings. Those employed by these agencies are typically multilingual and fluent in the languages they translate for, having an understanding of cultural phrasings and habits, as well. Some translation agencies even offer multilingual SEO services to help you ensure that your international website is optimized to its fullest potential. Whether you realized it or not, the SEO keyword that works best for your local target audience won’t necessarily work for those submersed in another culture, filled with different customs, interests, and needs.
When expanding your business globally, it’s important to be accommodating to your international clients. Offering things like cyber meetings, interpreters, and web content and important documents translated into their native language can make your clients feel welcomed and cause them to see your business more highly than they view other businesses, giving you the advantage.
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