Getting your brand out there and increasing your conversions isn’t easy. There are a million different ways you may appear unappealing to customers or even downright annoying. It might be that the customers you’re trying to target have no use for your product, or are already loyal to one of your competitors; it might be that they find your website difficult to use, or else they might have either not have heard of you before or feel they’ve had bad experiences with your company in the past. None of these scenarios are ideal, so if you want to, firstly, get customers and, secondly, keep them satisfied, then you need to be actively working to eliminate the above reasons why they might be put off.
The Product
If you’re in an early stage of business, you might be cutting some corners on your product, or else you might be avoiding too many expensive investments that could improve your product or allow you to offer a greater variety. Remember that investment is the key to success, and make sure you’re offering your customers the best quality products at the lowest possible prices. This is the only way for you to stay ahead of the competition.
User Experience
Using a slow website to advertise your products and communicate with customers can actually affect your search engine ranking, but the main reason you shouldn’t do it is that it will annoy your customers. If it takes too long to load, then they will simply find a faster competitor. Also, if the design is too unprofessional or the links don’t work, then potential customers will worry that your website will give them a virus or won’t trust your services. There are so many ways to go wrong, and there’s so much at stake that one of the best things you can do for your company is using user experience consultants, who will make sure that your website is the shiniest one out of all your competitors.
Marketing
When it comes to marketing, there’s so much you can do at the touch of a few buttons that ignoring it is one of the biggest business mistakes you could make. At very least, get the basics right. Make sure your location is visible on Google Maps, make sure your website has a blog section, make sure you have social media pages on all of the biggest social media sites and, most important of all, make sure you’re constantly researching the latest tips and tricks in the online marketing world.
Customer Service
When customers contact you or your customer service team, it’s essential that you deal with their concerns. Remember the old saying that the customer is always right? Well, that’s truer now than ever before, since a disgruntled or unfairly treated customer cannot only spread their experience through word of mouth – they can give you poor reviews, and they can even leave negative comments on your website or social media pages that other potential customers will see. Therefore, when you get a call or email from an unhappy customer, bear in mind what it could cost you and how far it could escalate, and do your very best to deal with their concern and show that you care about their experiences using your company.
