When it comes to running a business, sales and profits are important. For some business owners, the ethics and the way they run their business is also important. For others, giving back to the community is one of their key drivers. You might typically associate being charitable with large corporations, but there are things that small businesses can do to give back. When it comes to charity, there’s no such thing as a small effort, and any of the following can be great things that your business can do to help others.
- Sponsor local events
Your community will benefit greatly from donations made in the form of sponsorship, particularly if it relates to an event or a sports team. Sponsorship doesn’t have to be much, but you’d be surprised at what the gesture will mean to the community. Businesses can also benefit from sponsorship as a marketing tool, as having your name and logo out there in the community will help people to recognize you. If there aren’t any local events taking place, perhaps you could host your own corporate event and add a charity element to it like an auction? This way you can invite members of the local community and build better relationships with people in your town or city.
- Help individuals
Social media and the wider reach of online news makes it easier to find out about local people who need some help. If you are in a position offer a service or a gesture that can help someone who’s been affected by an illness or a tragedy, then you should. The story of Steven Voudouris and his company Turn5, who donated parts and labor to kit out the Wrangler of police officer Chris Dorman who was shot while on duty. Businesses can help in more ways than simply just giving money, so if you can offer expertise or advice instead you can still make a difference.
- Get involved in community projects
There are many reasons why businesses should get involved in community projects. Some great ideas include allowing employees to volunteer during their work hours or having team days where everyone gets involved such as a community garden or helping out in a soup kitchen. Customers and clients value businesses who give something back and by highlighting your efforts via social media, your newsletter or blog – you’ll be showing that you are willing to take action rather than just talking about it.
- Get your customers onboard
For some small businesses, giving a sizeable donation is not always feasible, but you can maximize your efforts by getting your customers onboard. Organise some charity raffles, ask them to sponsor you for a charity race or event or host special sales that include a donation to a charity that your business supports. Even something as simple as offering them the choice to make a donation to a good cause at the checkout can help your business to raise money easily for others.
Businesses that are charitable can benefit in many ways. As well as being a way to gain some publicity and recognition in your local area, there are other positives from giving back to your local community that will affect your employees and the aims of your business – making it more than just about profits.
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