Company events take as much planning as weddings. There is no winging them. The ultimate corporate event is one that is well-planned, thoughtful, and fun. They also adhere to your budget. If you’re hosting an award party, a gala, or a fundraiser, you want your guests to enjoy their night.
Events a great way to market yourself. They are a means to prove how dedicated you are to your company and your company image. Follow this quick guide to get you started on planning the ultimate corporate event:
- The Venue
The venue should always be the first thing that you decide on for your event. How many people do you need to house, what kind of services does it offer? Is it available on the date you want your event to be held on? Is it within your budget? There are so many things to consider when choosing your venue, but the decision of venue to be made first. Think of the venue as the canvas for your event. You need to have the perfect backdrop to build up on.
- Plan Activities
Whatever your event, you will always need speakers. If you don’t have speakers to introduce, or simply give speeches to your guests, all you have succeeded in throwing is a party. Corporate events are different to parties because there has to be a structure. You are providing information. You are celebrating something specific. If you merely have people come and party, you will not gain any value from holding the event.
- Food
Food should always be a thought when you are planning an event. You might only have to plan for a lunch break where people can leave, or you can provide food. Depending on the meal, the event, the number attending, and your budget, the food will vary considerably.
Just remember: people are always more receptive and able to concentrate when they have eaten, rather than being distracted by hunger.
- Bespoke Advertising
It doesn’t matter whether the event is for gathering industry leaders from your field, or whether it is only for your employees, you need to advertise your event. In some cases, this could mean writing an email. In others, it means sending out bespoke invitations. You should also consider unique event décor. The more thought and effort you put into your event, the more people will appreciate and remember it.
For instance, if you are celebrating the accomplishments of a few of your guests, it is a good idea to have custom awards. You want not only the people who won, but also the rest of your guests, to feel valued and appreciated.
Your event needs to be true to your company and it needs to provide value to the guests. If you aren’t nurturing your relationship with every single one of those attending, you are wasting your money. You hold events to network, to celebrate, and to be a figure of authority. Throw a great event, time after time, and you will have won the hearts of your guests.
