Everyone dreams of starting their own business at some point in their life. The reality is very few are able to make it. There are number of things you need to take care of and be willing to take risk before you can make that jump the land of entrepreneurship. Those working in the field of aesthetics is no different. Why work for someone else when you can do the same job working for yourself. It is easier said than done for many. However, with the right guidance and attitude it is possible to start your own aesthetics practice. Here are the tips to help you get there.
- Get Professional Training
The first step of course should be to get the proper training for the job in the first place. In order to perform practices such as laser treatments, micro-dermabrasions, extractions and more, you will need to go through specific training in each area. In most cases, you will need at least an aesthetics or cosmetology license before you even think of getting started.
Depending on your jurisdiction, you might qualify for financial aid in those fields. Financial aid can include grants and subsidized loans. You should also look for private scholarships as well. The American Association of Cosmetology Schools offers a wide variety of grants for those who want to enter the field.
- Get Your Business Permit
There are a few general permits that you’ll need in your possession in order to start practicing legally. You will also need to fill the proper tax collection and business documentation as well.
If you want to keep things small at first, you can always start as a sole proprietor. You will need to get an assumed name certificate and a sales tax permit if that’s the route that you choose. As your practice grows, you could decide to add independent contractors and employees to your payroll.
- Get Your Business Rolling
Now that all the paperwork is in order, it’s time to open your doors. However, you need to choose a specialization first. Some provide mobile spa treatments, others offer non-surgical procedures and some offer niche products like organic skincare, for instance. Choose your niche and be consistent with your marketing.
The decor should fit with your niche as well. You could decide to go for a more clinical feeling if you’re providing Botox treatments or other non-invasive procedures, for instance. In other cases, such as spa treatments, you might want to go for something more intimate, such as candles, bamboo window shades, indoor water features and greenery.
Buying new equipment can be costly, especially if you have limited funds. You can always go for financing, but it can be difficult if you don’t have sufficient cash flow. However, you can also look into pre owned equipment. Companies such a Sentient offer used Cynosure laser solutions for all budgets. Buying used equipment is by far the best route if you’re just getting started.
Starting your own aesthetic practice is possible if you go about it the right way. The good news is that there is a steady demand for aesthetic treatments, and if you offer a good service, you shouldn’t have an issue finding clients. Just make sure that you have all your documentation in order before your start and identify your niche. Also, make sure that you don’t overspend on equipment at first and consider used equipment if possible.
