Every company wants to stand out from their rivals in a crowded marketplace to get customers’ attention. Unfortunately, one thing that may be letting lot of businesses down could be its branding. So, if you want to become an industry leader, you must focus on creating a recognizable brand that will drive customer engagement and boost your revenue. Just think about what world’s well-known brands such as Apple, Google, etc. have done to achieve that status.
Not sure where to start? Read our informative advice on how to create a well-known, successful brand.
Consistent Brand Identity
Your business is nothing without a brand identity. If you fail to create one, customers will use your services but could easily forget where they bought the product or how they found it. So, you will blend into all the other services in your industry.
It is, therefore, essential to stand out, which means creating a brand identity with consistent visuals and tone. Your messaging should be the same on your website as it is on social media, offline promotions and marketing materials.
Think carefully about colour – which can help your brand stand out. For instance, when you think of McDonald’s, the chances are you will think of the Golden Arch. Choose your colors, font and spacing wisely, because each is a representation of your brand. If your branding is average at best, you will appear to be an average company.
Creative Logo
Try to think outside of the box when creating a company logo. Don’t choose an image that’s a direct reflection of your services. For example, Virgin Atlantic do not have an aeroplane on their logo, while KFC hasn’t got an image of fried chicken, as they use the Colonel.
To make a lasting impression on your target audience, try to select a logo that is either quirky or reflects your brand’s values and service in a different way. Take a look at the Amazon logo for inspiration.
Target the Right Audience
You must target the right audience if you want your brand to be successful. It will not help to try to be all things to all people because this will only result in confused branding. You must aim to capture an area of the market to drive growth and revenue. So, identify who you are trying to reach and create a campaign to engage with your demographic.
Premium Product
To survive in your industry, your products must be as great as your brand. If they are not, you will have wasted a significant amount of money on branding that has raised awareness, but it will not help your sales in the long-term. Would Coca-Cola survive if the drink tasted poorly? Not a chance. Would McDonald’s be the biggest fast food chain if the burgers tasted like trash? Not in a million years.
For example, Auster is as new as vaping, but it has a commitment to only provide premium e-liquids to their customers, while providing tastes few people have yet to experience. How do they back up their high-quality product range? With strong branding, that’s how. Visit Auster.com to find out more.
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