If your business has no web presence – it might not have much of a presence at all. In fact, some sort of presence on the internet is pretty much essential to modern day business. A good website will be vital to not just the success of your business, but its survival! Now, because the internet is such a great tool – there are plenty of companies out there who will offer an easy route into the web for you and your business. Companies like Wix, Squarespace and others will offer platforms for you to get to grips with designing your own website – but we are here today to talk about another option – we are here to talk about why WordPress might just be the best option for your business web needs.
WordPress came about 14 years ago, back in 2003 and since then, it’s one of the best and more popular web platforms around. Technically known as a content management system or CMS – WordPress does a lot more than just upload blogs for you – though. It can handle websites of any size and any nature; it is simple to use and easily upgradeable.
One of the best reasons to use WordPress is that it is free. Web design can drain resources and money, but it is an essential step, and anything that allows you to save a bit of money is a good. WordPress offers your business a cost-effective CMS with a platform for wide and positive expansion. It’s not just the pricing, though (or lack of it). WordPress is amazing for people and business owners who are rather wary of the internet as it is ready to go almost instantly. You simply need just to sign up and get to work – you don’t have to worry about configuration packs, updates, and add-ons as WordPress has plenty of core functions ‘as it comes’. WordPress is really easy to use and has an amazingly efficient interface that can help users of all levels operate it well. It takes minutes to learn. Even if you do have trouble, WordPress can support you well – thanks to a huge community and troubleshooting forum – no question is left unanswered. No matter the type of user – there are a bunch of plugins and themes loaded into WordPress that are a simple click away. This creates endless options to suit any kind of user who requires a certain type of function from their website.
You only need to go searching for plugins if you want more specialized functionality. Speaking of functions, WordPress is also super flexible, which is a feature of the site in its own way. WordPress has an impressive level of versatility, making it perfect not only for businesses, but casual bloggers as well. It can suit the needs of the many without losing depth.
WordPress is also incredible for optimization. It works across a broad range of devices including mobile devices. This means that you don’t have to worry about your site not working on devices that aren’t a desktop – but always test this out!
WordPress is very efficient, but to get the most out of it – you need to pair it up. Don’t rely on the themes or integrations offered by WordPress – use and design your own assets to make the best WordPress site available. Make your site unique with good design and some great artistic assets and then use WordPress to actually operate the site. It’s also worth questioning your hosting methods as you won’t get too far when you rely on simple WordPress hosting that offers a basic domain name and limited server space. Find a suitable host for your wordpress sites that can give you a custom domain name as well as more server space so you can operate your WordPress site with better capabilities.
Why WordPress? Because in business you have a lot to worry about. You need to focus on a lot of other things that are not your website – if the website becomes the sole focus of everything you do because of various issues, your business might fall apart. Using WordPress simplifies a bunch of web design and website processes leaving you to figure out the key issues – design and hosting – while WordPress handles everything else. WordPress stands alone as a great option for your website, so don’t look past it because it is free! It is simply the basic launching pad for your grand online schemes and will do a lot for you and your business – so you don’t have to focus on it, meaning you can do what you do best.
