If you’re a business owner in the modern climate you must now engage with your audience on all fronts, and today that is primarily through the most popular social media platforms. The wars for your customers’ eyes, ears and minds are less fought on billboards and magazine spaces these days, those work too, but the overwhelming majority of connectivity you can establish with prospective clients is through persistent social media profiles.
More than one billion people actively use a social media account every day as of February 2017. If you neglect this, you are currently missing out on potentially exposing your brand to 1/7th of the human population. You see the problem.
The good news is that managed effectively, a positive social media campaign, or a multitude of them, can launch your business to the next level. The potential for meeting the eyes of a prospective client base is so wildly massive these days, you are doing yourself a disservice if you choose not to engage.
Okay, so you’re convinced. How do you manage your social media marketing professionally, subtly, and in a way that draws interest from your customers instead of intruding upon them? I would recommend making use of these following 10 Principles of Psychology. You can use these to improve your campaigns now and in the future. Social media is not an easy landscape to navigate, so if you’re at all hesitant about taking the first step, consider using a professional digital marketing agency to help you maximise your online effectiveness.
- Establish connection
To begin, you want to keep your customers happy. This begins the instant you make first contact. They aren’t going out of their way to find you, especially with all the constant information flowing through their timeline as it is. Much like establishing a rapport with someone in the real world, you must be non-intrusive, respectful, yet give off an aura of confidence in what you have to sell or provide. Use of brevity is important here.
- Keep their attention
So you’ve managed to make first contact, and you have their attention. What’s important now is to keep them engaged, with an ultimate aim of them following your social media platforms permanently. Think about why people use social media these days, as a means of connection with their friends, family or even their careers. But they also use it for escapism. As a general rule people love a good joke, so a good potential tip is to make your social media rich with tasteful humour. This has been proven to keep your client engaged, and if you’re lucky they may tag their friends in your post to share the laugh, increasing your exposure.
Another good tip is to maintain a website with further information about what you do in case you really grab their attention. This can be placed in the main heading of most profiles.
- Always be present
You’d be surprised how many people choose to contact you through your social media platforms these days. In the world of quick and easy publishing of opinions within a few characters, you should expect your clients to more often than not attempt to approach you through these platforms. Sometimes your page will show how responsive you are to messages, so like a good parental figure, spending a little time towards just being there can lead to big rewards down the road.
Keep these three points in mind and you’ll be hard pressed to find such a positive outcome for such little headache. Once these are established, effective social media campaigns can then take your business places you never thought possible.
So what are you waiting for? An online world awaits.
