If you own a small business you are probably juggling everything from managing your daily operations, to hiring, payroll, marketing, and managing your team. If you have a physical brick and mortar store, a consulting firm, an online business or a service-based business you also know how important social media marketing is to driving business and traffic to your website. As we move into the new year, social media will become even more large scale as studies have shown that it drives consumer buying decisions at ever increasing rates.
While social media is extremely important, remaining an omni-channel business is the way to go in today’s competitive business climate. You don’t want to put all your focus into the digital space and lose your human element. Having an advertisement in printed marketing materials and print media is still something that many customers and clients respond to. From leaflets and flyers, to business cards, and to high quality presentation boxes and more, print media marketing is highly relevant to business today, especially for the reasons below.
- Effective for Specific Geographic Areas
If you are a local business owner and you are looking to promote a specific event or promotion for your business, advertising in local magazines and newspapers is the way to go. You will be attracting a highly-targeted group of local returning clients as well as potential new clients that may be able to attend your event or take part in your promotion by coming into your store. This is also cost effective for you as a business owner because you are not wasting time or money reaching people that are out of range from a geographic perspective.
- Freebies & Swag for Your Top Clients
Let’s say you have a ton of flyers or leaflets left over from last quarter. If the leaflets are evergreen they don’t have to wind up in the rubbish bin. The leaflets can be utilized in many ways to market your business. They can be put in the mail with a special offer for your top 25 best clients. They can be utilized as an extra swag bag item at your next company event. People love the idea of swag bags and anything that is free so popping a leaflet or flyer into the swag bag is a simple and effective way to get your name and business into the hands of more customers. A great advantage for your business.
- Tangible
Print media and printed marketing materials are something that you can give to your clients that they can hold onto. A beautiful product catalog may become a mainstay on your client’s coffee table in the living room. It can be recalled and looked at again and again. Folder Printing has been printing high quality marketing print media and business presentation tools in the UK for years and they understand how to help you impress a client and of course your customers. There are many consumers who are extremely loyal to their favorite newspaper and magazines. Getting your company’s name into any one of these via a flyer or leaflet is a great way to target an audience who is loyal and hyper focused. This could translate into increased revenue and return on investment for your business and for your marketing efforts.
