If executed perfectly, a corporate event can open number of doors for your business. Revolutionizing the advertising landscape, event marketing gives companies a new and exciting opportunity to discover and engage with new customers. However, to effectively capture the power of event marketing, there are a few key points that your business needs to take heed of. We’ve compiled our top 5 most powerful tactics that you can adopt, in order to execute a highly successful corporate event.
- Build brand awareness
It is essential for both the attraction of new customers and the retention of old ones to invest in customised and professional marketing materials at any corporate event. Branding your displays to perfection ensures that you can present your company’s image in the best possible light. Moreover, professionally branded materials have the ability to leave a powerful and lasting impact on potential customers and affiliates. For example, a well designed pull-up banner customised by Classic Colour Copying harnesses the power of visuals and communicates your brand image to whoever passes by.
- A multisensory experience
The live setting forged by a corporate event means that audiences can get up close and personal with your brand. This experience is the key for turning event attendees into potential customers. Corporate functions can be very tactile, so it’s important to give people an opportunity to touch things, to pick them up, and thus to engage directly with your company. As aforementioned, visuals can be a very persuasive marketing method. This, coupled with mediums that appeal to other senses, only increases your chance of making an impact.
- Consumer psychology
The power of consumer psychology should never be underrated. Knowing how to capitalise on advertising through the use of consumer psychology will guarantee the success of your business. For example, it is helpful to implement tried and tested merchandising tactics for your corporate event, such as branded products. Consider not only how your displays work as standalone features, but also how they coordinate to create a space that’s as eye-catching as can be. For example, use color signals to evoke the right kind of enthusiasm in your audience. This allows you to maximise engagement, and then translate this engagement into new customers.
- An experiential approach
The beauty of an experiential marketing approach is in its subtlety. Instead of adopting aggressive “push” methods of marketing, event organisers opt for a more targeted and effective “pull” strategy. Avoid bombarding your audience, or using conflicting and confusing marketing messages. Instead, enable this experience with a strategically designed event display and by exercising creativity and constructing a natural and compelling design approach.
- Eliminate the middleman
An advantage of the directness of corporate event marketing means that businesses can eliminate the middleman. The days of passive promotion are long gone, and now companies don’t have to wait for customers to come to them. Experiential marketing has seen a shift toward a more proactive approach to marketing. Though traditional marketing tactics like billboards and TV spots respect the wall between business and consumer, the immersive nature of experiential marketing breaks these boundaries and creates a fluid dialogue between the two.
Experiential marketing and corporate events are one of the most efficient, modern ways a business owner can maximise brand awareness and success. By exploring the opportunities of customised branding displays, multisensory experiences and effective use of consumer psychology, you can guarantee ultimate brand exposure and even access untapped customer bases along the way. Whether for your brand image, a marketing message, or a promotional product display, high-quality event displays are crucial to making an unforgettable first (and lasting) impression.
