Yes it is true, digital marketing is taking over the world and everything from email marketing campaigns to social media management and SEO is vital to utilise when it comes to advertising a modern brand. However, there are a few forms of traditional marketing that simply cannot be replaced by the digital age such as business cards and good old fashioned flyers. Flyers are an effective way to advertise an event and a multitude of other messages, and they are a great way to grab people’s attention quickly, easily and affordably.
One of the most important things to do when it comes to using flyers as a way to market a business is to ensure that they are designed and printed by a reputable company. In order to find a good printing company in Perth, London, Auckland or anywhere in the world, it is important to do some research on the company to ensure that they have a good reputation in the sector.
Let’s take a look at what needs to be done to get people’s attention with a good flyer:
- Use Colours
Flyers don’t need to be garishly bright but it is a good idea to use a few colours in the design to make it stand out. Try to use colours that are in-keeping with the brand such as using the colours that are in the company logo or on the website and this is a great way to ensure that the brand has fluidity to it.
- Include all relevant Information
There’s nothing worse than picking up a flyer and reading it only to find that it doesn’t have the relevant information on it, such as the following:
- Location
- Date
- Time
- Cost
- Name of the company
Think about what is being sold and this will help to work out what needs to be included on the flyer. For example, if a sale is being advertised, it is vital to include information such as the address of the shop and the dates, and if a party is being advertised, then the location and the start time are imperative.
- Use Images
While text is vital on a flyer, images are also needed as a way to get people’s attention. An eye-catching flyer will have a good mix of text and images and what is being advertised will affect what images should be used.
Companies such as Data Documents and Company Folders are on hand to help people to design and print flyers and anyone who is unsure about what should be included on a flyer should contact a professional printing company for help.
Other things that will need to be considered are the layout, the size of the flyer and whether they need to be printed on one or two sides. They can come in unusual shapes or in a more traditional shape, and always think about what is being advertised before choosing whether or not the shape should be altered to make it funkier or left in a more regular shape.
