In recent years, an engaging content strategy has been an absolutely essential part of any successful marketing campaign. However, only around thirty percent of marketers say that the content marketing efforts that they use are effective. Thankfully, there are now thousands of leaders in the industry who share their expertise in this area online. They work hard in order to cultivate relationships and maintain a position as an authority voice. Connecting with these people will help your brand to tap into the power of influencer marketing – a strategy which goes hand-in-hand with content marketing.
Build Genuine Relationships
If you are planning to create high-value content, it’s important to make sure that you know it will hit the ground running when it reaches websites, blogs and social media. But, if you’re planning on waiting until the last minute to ask others to share your content for the purpose of outreach and link building, you are running a much higher risk of getting rebuffed. A good way to make sure that you build good relationships with influencers such as bloggers is to find a way in which you can be an asset to the publishers or influencers and add value to what they are already doing. This means that they will be much more interested in the idea of building a long-term relationship with you as they will also be able to reap benefits from it. See linkdiscovery.co.uk for more information.
Have Clear Goals and Ideas
Making sure that you have a clear goal and ideas in mind for your content outreach strategy is absolutely vital to its success. Going over your content outreach strategy and deciding which are the main goals should be something that is done regularly, as your goals may change over time. The goal of a successful outreach campaign is to raise awareness and encourage action for a brand, product or service which is valuable to a specific audience. Once you have determined your main goal, you will need to ensure that you have a specific idea for your content. There are many ways in which you can deliver your content, such as through videos, images, blog posts, product reviews, how-to-guides or whitepapers.
Understand Sharing Habits
When looking for influencers who you can ask to share your content, it’s a good idea to get to know and understand their sharing habits. Whether you are hoping to have your content published on a blog, social media sites, or even both, it’s important to watch out for sharing habits to know when your particular space is most active. This way you can ask them to share your content during these times in order for it to achieve maximum reach. In addition to this, knowing which keywords and hashtags you can add to your content in order to promote and amplify it is a great way to tie your campaign in to existing trends and habits.
A well-thought out content outreach strategy is important to any good marketing campaign.
