It is not an exaggeration to say that we are living in the age of mobile and the next 5 years are going to be shaped by the advances in mobile technology. When you consider that there are almost as many cell phones (6.8 billion) in the world as there are people (7 billion) it would be foolish for any business owner to not have a strategy that focuses on taking advantage of mobile technology. The startups such as Uber are fully taking advantage of all the functionality cell phone has to offer to provide a seamless user experience and in the process has become one of the most valuable startups in the world worth $50 Billion!
Mobile technology offers not only added functionality such as maps, tracking and so on to consumers, but it also contributes to the productivity and efficiency to businesses. Companies such as FedEx and UPS are using it to efficiently route drivers and in the process saving millions of dollars in fuel. The savings is not just limited to these large companies. Even small businesses can use it to improve their operation, provide better customer service and increase sales and profit.
The difficulty faced by many of the businesses is the learning curve required to leverage mobile technology and develop applications or user interface that provides seamless experience to their user. Failure to do so can do more harm than help. Many of the businesses are held back due to lack of experience with mobile and lack of resources available to help them formulate mobile strategy.
This is where niche companies such as Chelsea Apps can help. These niche mobile focused companies have honed their skills by focusing on strategy and development for mobile. Many of them provide full life cycle of services including strategy, development, testing, deployment and support. The life cycle of mobile development is very different from traditional approach and it requires special skills and resources who understand how to do it right. This is why it is advisable to tap into the expertise of these companies to develop your organization’s mobile strategy.
