One of the most important factors to having a successful and competitive business is having an ability to engage with customers on a regular basis. The latest advances in technology, and of course the growing popularity of social media has made achieving this much easier than it has ever been. However, few brands are actually sitting down and planning a proper digital marketing strategy. Here are some helpful tips that can be used to build a better digital marketing strategy.
Understand Where the Focus Should Be
Brands know that engagement is important, and yet so many are still getting it completely wrong! This is because they are becoming too focused on delivering a message when they should be seeking to provide customers with an experience. The majority of businesses are using digital marketing strategies that focus on leading conversations with potential customers and trying to create a specific tone and voice. However, what they should be doing is allowing customers to lead the conversation!
Make Sure You are Not Becoming Annoying
There is a very fine line between content marketing and spamming! As consumers, we all get bombarded with online content from a wide variety of sources when we go online and it can quickly become overwhelming! Our attention spans have decreased and we are becoming more and more likely to flit from one thing to another. This is why it is important to make sure that you do not become a nuisance to your customers. Your content needs to offer something of value rather than just being there for the sake of new content! Take the time to research what your target audience are most interested in and create your content accordingly. What are they talking about on social media? What problems and questions do they have that you could help solve? If you use this information to create your content then your customers are more likely to engage with you naturally and they will not feel like they are being bombarded with useless information just to sell your service!
Don’t Forget about Mobile
Something that every business owner should know by now is that mobile is one of the most important markets these days. The latest statistics indicate that more people are accessing the internet on a mobile device than on a desktop computer these days. In fact, 37 percent say that they go online mostly on their mobile and 23 percent use only their mobile! Despite this, many businesses are still not adopting mobile friendly websites! If your website is not offering a good mobile experience then it is going to sabotage your brand! In fact, earlier this year Google actually launched a new algorithm, dubbed Mobilegeddon, to help rank mobile-friendly websites higher than those that are not mobile ready! This means that it is now more important than ever for your website to be optimized for mobile viewing.
Developing a digital marketing strategy that is effective can take a great deal of time and effort, not to mention financial resources, which is why many businesses try to cut corners when doing it. However, if you do commit to doing it properly it will pay off and you will soon reap the benefits. It can be tough if you are not experienced in digital marketing practices, but by sitting down and defining some goals you will find it much easier to figure out how to achieve success.
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