You probably already know that your business needs to be utilizing social media as a means of promotion and connecting with consumers, but you may not be aware of the benefits of having your own online company presence. As a high-level executive, you are often seen as a representation of your company. Taking that representation online is a way of enhancing your reach and adding a human face to the business. Here are some of the reasons executives should use social media.
Make Connections
You likely know how to network and why it’s important to your business success. Sites like Facebook, LinkedIn and Twitter aren’t called social networking sites for nothing. Having an account on these sites lets you broaden your network and make connections you’d rarely be able to make face-to-face. Forging online relationships provides numerous opportunities to learn from others in your industry, meet potential business partners or allow your personal and company successes to be noted by key players.
Show Your Personality
By having your own social media accounts, separate from your corporate profiles, you are adding a personal element to the business. Prior to the days of social networking, corporations were often perceived as cold, faceless entities. Sharing a bit of yourself and your personality online allows customers and potential customers to see the human side of a corporation. It’s been shown that the perception of a positive relationships increases people’s overall opinions of companies.
Learn from Your Customers
Having an online presence isn’t merely about making a symbolic statement. It’s not enough to just show up. Posting an occasional tweet or update won’t cut it with consumers. Successful social networking requires the same time and dedication as making in-person connections. It may take time, but it is a worthwhile investment. Responding to customers’ feedback can go a long way to show that your company genuinely cares, and you can learn a great deal about your clients’ desires and expectations. This insight might just be what drives you to implement your company’s next big innovation.
Give Credit Where Credit is Due
Everyone appreciates being recognized for an accomplishment, so don’t be stingy with the shout outs. Taking time to recognize employees, colleagues and business partners shows that you appreciate the effort of others. The recipient of your accolades will remember the gesture, as will followers who saw the acknowledgement and were impressed by your actions. In addition, sharing company awards, performance records or other achievements is also acceptable and is a fabulous method of promotion, when used sparingly and in a way that celebrates your team. An example of an executive who does a great job of this is Charles Phillips, CEO of Infor.
Taking the time and effort to personally represent your business on social media is important and offers a number of benefits in return. Time spent now will pay off in a multitude of ways in the future.
