As young kids many of us had the opportunity to go to a theater to watch a film or play. In most cases folding wooden chairs would have greeted us, fixed to the floor in banks. As children it was always fun to flip the folding part of the seat up and down, paying little heed to the comfort the actual chair provided. However, as adults we are now appalled when we walk into a venue to discover the old and antiquated seating still in place. Check out how theaters across the country are opting to upgrade their seating and provide an improved experience to movie-goers.
The advances in seating go far beyond comfort of theater seats and are taking place in many others businesses that require seating to run their business. Many theaters are upgrading seats to provide comfort to their customers and improve their business.
There are simple reasons and great benefits to businesses investing in new seating as described below:
- Customer Comfort With the exception of the airlines all businesses would agree that it is important to provide additional comfort to their customers. They know that when all else is equal a customer will choose the venue with more comfortable seating over one without.
- Employee and Customer Well Being Poor quality seating without adequate support for the back is not good for employees’ back health. This is particularly important when considering that employees have to sit at a variety of tasks all day long. Improved seating leads to better employee ergonomics and fewer employee days off with back pain.
- Expanded Offerings Today’s seats are much more technologically advanced than seating from days gone by. New seats have important features such as cup holders that allow businesses to expand their offerings, selling drinks without the fear of them being spilled. In some cases theaters are choosing to install seats that resemble a couch from the home and sell it at a premium price. All of these represent an opportunity to increase revenue.
- Business Boost Installing new seats in a restaurant, theater, church or other venue where people spend a lot of time in seats is a great reason to issue a press release. At the very least it will receive additional attention for the business in the media, and help to improve overall sales. In the long-run it will improve the reputation of the business leading to more customers.
- More Space Newer seats can create the same level of comfort with less padding thanks to engineered structures. This means it is often possible to get more seats in the same amount of space, without altering customer comfort or perceptions of quality.
