Some of the world’s most memorable logos are the ones that have accomplished simple, yet bold designs. Take the Nike swoosh logo. Recognized worldwide, the Nike logo has gone beyond brand to become iconic. Yet it is a remarkably simple, but well-thought-out design. The Apple logo is another instantly recognizable logo. It’s also a great example of a black and white logo that pairs a simple image for a bold statement. Bold designs aren’t limited to black and white though. For an example, look no further than the Google logo, which makes an impact through both its colors and clean font.
To be bold with logo design, you’ll need to keep few things in mind. First, think outside the box. Rather than selecting the first image that comes to mind and wrapping your business name around it, think about what your business represents. Brainstorm images and ideas that tell your story. When you’re ready to start designing, opt for clean, classic fonts and simple images that display well both online and in print. Consider color and shape carefully, choosing those that represent your business.
Also, be sure to leave some room for white space. Nothing looks worse than a busy logo with too many competing details. Above all, avoid trends in favor of uniqueness, and make your logo stand out. Here is the Infographic that provide more logo design tips from The Recipe for a Perfect Logo.
Source: Learn how to create the perfect logo design
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