What’s in a name? Well, if you are in online business there is a lot. The domain names that are easy to remember and catchy can generate lot of traffic and, in turn, sales. Some of the well known and generic domain names have been sold for millions of dollars. This is why many owners of new online businesses make an effort to find premium domain names. A business with a premium domain name can direct a lot of online shoppers to a website. Furthermore, the more visitors there are, the more likely it is that an online business will experience a growth in sales. Take a look at some other reasons why it’s beneficial for an online business to choose a premium domain name.
A Memorable Name
In many cases, a premium domain name is memorable. Every online business owner wants to have a memorable website address so customers will travel there whenever they need a specific product. A website address that is easy to remember increases the chances that customers will sit down at the computer or go to their Smartphone and travel directly to that site to do business. Domain names that are not premium are sometimes more difficult for customers and shoppers to remember. Choosing a premium domain name is especially beneficial to an online business owner who is trying to make a profit in an industry crowded with competition.
The Purpose of the Business
A premium domain name can communicate the purpose of a business. For instance, if a business sells pet supplies, a premium domain name can relay that information in just a few simple words. If a business owner has a premium domain name, it means that a customer knows exactly what is being sold at the site before typing one word into the computer.
Coming up Early in an Online Search
Oftentimes, a premium domain name shows up early in an Internet search for a particular product or service. When conducting an online search for a product, many shoppers only look at the websites listed on the first results page. If a business owner’s website is listed on the first page, it gives him or her an advantage over the sites that are on page two, three, etc. Most online shoppers want to find a product or service in the quickest, simplest way possible.
Finally, having a premium domain name is just one of the things that can give a boost to the sales of an online business. Once customers become familiar with the name, they may become regular visitors to the retail website.
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These are all valid points.The one key point that a premium domain name provides a small business is an online strategic advantage. You may have shell some big bucks for a premium domain name but you “own” the key words. Keep in mind that if you (small business owner) do not acquire the premium domain name in your industry, you competition will.