When it comes to marketing, modern-day businesses seem to be pre-occupied with online techniques and digital media. While these represent important components of any successful marketing campaign, it is important to remember that an integrated strategy that incorporates offline disciplines offers the best possible chance of long-term success. With this in mind, you should consider how printed materials and similar offline products can be created to promote your brand and venture. In terms of offline print materials, banners are particularly effective. Not only can they be created to incorporate striking imagery and bold colours, but they can also be placed anywhere within a predetermined location. Let’s look at the three most important considerations when creating a marketing banner:
- Strike the Ideal Balance between Text and Imagery
While the use of copy may be imperative if you are to articulate your message, it is important to be concise and direct when writing text for your banner. A promotional banner must be visual by its nature, meaning that it must be able to capture the viewers’ attention and engage them instantaneously. Displaying blocks of text or an overly convoluted message will achieve the opposite aim however, as this approach will deter customers and discourage them from paying close attention to the brand. With this in mind, you may be better served by using eye-catching colours and relevant imagery, while incorporating a small amount of text to clarify the marketing proposition.
- Is your Brand Messaging Consistent?
Regardless of the ratio of images to words that you feature on your banner, the key thing to remember is that your brand messaging remains consistent. Not only must your banner have a clearly defined theme and message behind it, but this must also mesh well with similar offline material and online branding. This requires an understanding of your brand’s message and a keen attention to detail, as this will ensure that you follow the correct course and use precise colours and tones universally.
- Partner with a Viable Service Provider
Even with a clearly defined proposition and vision for your brand, a poor execution will cost your business dearly. This is why you need to partner with industry experts such as Aura Print, as outlets of this nature will deliver an excellent standard of workmanship that provides the best possible visual representation of your brand. No matter how tempting it may be to cut costs and create banners independently, you must maintain your focus and ensure that you have the most striking finished product imaginable.
