Kantar peoplemeter services have been around for over 30 years, and they are the first of a breed of technology that tracks the television watching habits of the world. The meter is now installed in televisions all over the world to track the latest in television programming, and the meters can help to make sure a company knows how effective its programming is. Consider what this sort of technology for those in program direction.
See Real Statistics
People who track the ratings of television programs all over the world can use this technology to get real time information about who is watching what. These ratings are not conclusive, but they offer a large sample size from which to draw a conclusion. The programmer who chooses to follow the statistics offered by the service can make wise decisions based on the technology.
See the Stats by Country
Different countries air different television programs, and the people who are tracking these results can see how programs fare in individual nations. Knowing the rating for a program in Chile is just as important as knowing the rating for a program in France. Reading these statistics as they are broken down by nation can help a programmer decide where they should place new programs.
Change the Sample
These sample sizes can be changed based on the needs of the programmer. Some programmers need to have more samples in certain nations, and the technology can be installed in that country to make sure that there is more information coming from that country regardless of its size.
Target Programs
The technology can target certain programs to see how long people are watching them. This helps programmers to figure out how effective their programs are from start to finish. The longest of programs may lose viewers over the span of time, and this technology can help determine such a happening.
When TV programming managers need to figure out the audience for each of their new shows, they must work with a company that is going to provide technology to track ratings. The technology offers TV providers a way to know which programs are effective and which are not.
