Few marketing events provide as much return on investment as flash event where you select a theme and arrange entertaining and engaging program to match the theme housed within an elegant venue. You can find examples of this type of events during new product launches or major corporate announcements. The surprise factor resulting from the event theme can generate lot of buzz and media coverage. The more out of ordinary and intriguing the event the better media coverage and higher return on your investment you will receive.
The key to success for this type of events is to plan in advance and create a theme that highlights the message you are trying to deliver. In addition, you need to have a surprise for the participants and media so that when they finally come across it their mouths are wide open and can’t stop posting the pictures on social media and they keep telling their friends about it long after the event is over. So, how can you plan and execute such an event? Read on to find the tips.
Plan in advance
You do not have much time during these events to make your mark. You have to make use of every hour and minute and ensure whatever you are trying to highlight gets full coverage in that time. Planning such event can be stressful, but rewards of this hard work before the event will more than make up for stress. From visual demonstration to lively Q&A session and a moving speech can keep the audience captivated. You just need to have a detailed plan and agenda for the entire time to make this happen. Don’t underestimate the short time frame you have to work with – use every hour and minute to its fullest potential and think of your product launch or exhibition as a carefully constructed opera of marketing strategies.
Think outside the venue
Your business event need not be limited to what goes on inside your main venue. You should try to draw more people from outside the main event location. Hiring a flash mob to represent your company is a great way to draw the crowd. Flash mobs use a mix of dance and street theater to delight an unsuspecting audience. You could choreograph a dance routine relating to the event, hire an acrobatic team or have a theater group perform a skit with props that are relevant to your product.
Identify with your audience
Once you have drawn the audience inside the event venue it is crucial to keep them engaged. You need prepare booths and demonstrations that bring out the primary message you are trying to convey. Some of the ways you can do this are with videos, product demos and personal one-to-one pitches and discussions with experts.
Flash marketing events require considerable planning, but the effort is well worth when you consider the return from these events. Companies such as Neptunus structures can take some of that burden away by providing you with exciting and unique structures for the venue that by themselves can become the star attraction. Look no further than the venues set up for Wimbledon and 2012 Olympics for proof.
