These days you are bound to encounter signs advertising products or business no matter where you go. They have taken over the shops, roads, clothing and even toilets. Some people even had crazy idea of putting tattoos on their body advertising a product and getting paid for it. While the last one may be extreme there is no argument that your business sign is one of the most important marketing elements that needs careful attention and planning.
Benefits of Signs
The reason for this proliferation of signs is obvious. Signs are effective at building your business brands. Even if they don’t generate instantaneous sale they increase the awareness of your business and products leading to future sale. It is hard to imagine a business that cannot benefit in some way by putting a sign in any of the places mentioned. You can think of a sign as one-time investment that continues to provide returns for the foreseeable future.
Types of Signs
As mentioned earlier signs can take many different forms and places. The most important sign is the one you have at your physical location. This is the most visible sign that customers see all the time and hence needs to be designed carefully. In addition, there are a variety of other signs that businesses can use depending on the type of business they are in. If your business involves driving your vehicle for most of the day (think plumber or roof construction) it makes sense to have signs plastered on your vehicle. If you are a small business owner doing tradesman type of job in residential areas you should think about putting a sign in the yard while you are working on the job. As you can see the possibilities for the using the signs are endless.
Content of Sign
Every sign used for advertising your product or business must have three elements. You can frame them in terms of who, what and where.
- Who shows the name of your business in clear and obvious fashion. This is the most important piece of the sign that is responsible for building brand awareness with customers.
- What makes clear what services or products you provide. If the name of your business is “Smith & Son” without a descriptive line adding “landscaping services” people do not recognize what they can expect from you.
- Where needs to be an address, a phone number, or a website (or all of them) so people know where to find you or how to contact you.
Best Practices for Sign
In addition to having regular signs you should also think about creating signs for special events. If you are planning a special promotion you need to promote it with signs placed outside the business location. New product or service introduction needs to be accompanied by sign advertising on billboards.
No matter what type of signs you choose to use, you need to ensure that they look professional. As I mentioned earlier the signs should be considered as one-time expense that provides returns for a long time in the future. Besides, quality signs last for years and can be reused multiple times on different occasions. There is a big difference between the homemade sign printed on the regular printer and the one that is produced by professional company that specializes in signs. There are number of businesses like SignARama that can help you with producing signs.
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