How to Revitalise Your Salon Business for Next-to-Nothing

Get your salon equipment right, and the rest will follow. Of course, all stylists are looking to strike a balance between low cost salon equipment and high end products, but there doesn’t necessarily need to be a trade-off between the two.

You can save money and retain your favourite supplies – it’s possible! But it’s also possible to get creative with your boutique’s budget. Read on for more information on how to revitalise your salon for next-to-nothing.

• Buy From the Distributor. Let’s face it: salon equipment breaks. If your supplies fall apart one week after you’ve bought them, you’re going to need a reliable warranty or guarantee to keep your salon in business. The best way to save money is to protect yourself against any malfunctioning equipment. The last thing you need is to replace expensive supplies out of your own pocket.
• Take Advantage of Discounts. Every now and then, sales will crop up, and it’ll be the ideal time to load up on salon equipment. A word of caution however: always check that the website or company is legitimate. Search for reviews of their services, to make sure that you’re not getting scammed. Hear about the best sales first by becoming a social media master. With all the right contacts at your fingertips, you’ll be able to make fantastic savings on your purchases.
• Buy Used. New products aren’t always the best. If in doubt, go with old faithful. High end salons often get equipment upgrades or a complete brand makeover, so take advantage of second-hand sales. Here, you can get perfectly good supplies at a fraction of their original price. Check for damage before purchasing, as you should get years of mileage out of your investment (otherwise, what’s the point?).
• Buy Wholesale. Buying wholesale is the smart way to purchase your salon equipment at a low cost. When there isn’t a decent sale in sight, you can always fall back on bulk-buying to get supplies at a reduced price. Some companies will even give you further discounts for being a loyal customer, so it’s best to stick with one distributor.
• Save on Basics. The basics don’t have to break the bank – far from it. You really don’t need to go exceptionally fancy with your standard layout and essentials. Often the simplest options are the best and you really don’t have to cough up a lot of cash for them. Don’t get suckered into buying the marketed, high end salon furniture.
• DIY. It’s amazing what you’ll end up paying for something as basic as wall mirrors. Install your own with plain mirrors off old wardrobes or give a set of second-hand shelves a new lease of life with a lick of paint. Doing it yourself isn’t as hard as you might think, and you could save yourself a lot of money on practical equipment, like moveable trolleys or magazine stands. You can even do your own decoration by framing some of your favourite styles of the season on the walls.

An aspiring beauty blogger and business enthusiast, Zoe has written this post for leading salon suppliers, Salons Direct. Visit his beauty portfolio to find out more!