The many benefits to your business of attending marketing conferences

A guest post by Melissa
Whether your primary business is public relations, search engine optimization, or advertising, your company’s attendance at marketing-oriented conferences can be extremely beneficial to your business. Why have other business owners in your field made the decision to attend marketing industry conferences? Although staying up-to-date on industry dynamics and networking are two of the obvious answers, there are plenty of other benefits. These include gaining competitive intelligence, having the opportunity to publicly speak, having the opportunity to exhibit or even sponsor the event, seek out affiliates, having the opportunity to meet your clients face-to-face, recruit new employees, and even party with like-minded people.

If you think attending a marketing conference may be a great choice for your company, or you’ve already attended one such conference and found that the results have enticed you to seek out more, just what conference should you be attending? Many factors go into answering this, such as location, budget, etc., but one such conference that Lost Press Marketing recommends is the Conversion Conference.
This two-day event is for those wanting to achieve maximum ROI from their online campaigns. It offers two days of interactive sessions featuring internationally-renowned experts explaining how to improve sales by best practices, dramatically increasing your site’s conversion rates.
For those who cannot travel to London for a conference can check out the eMetrics Marketing Optimization Summit (which has destinations including Boston, Toronto, San Francisco, and Chicago) and the SES Conference & Expo (which will also make stops in Toronto, San Francisco, and Chicago, as well as New York).