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These days it has become increasingly difficult to escape advertising in our society. Advertisers are targeting variety of venues to put their logos. You can find them on the public buses, subway stations and even public restrooms!
Roadside billboards have long been the staple of advertising and part of American highway fabric. One place many advertisers often overlook is what I call the walking billboards. Large companies visiting the trade shows and other promotional events have long promoted their brands by putting their logos on the t-shirts. However, this has not been utilized by small business owners very well. Effective promotions on the t-shirts and other clothing accessories can generate awareness and subsequent inquiries for small business owners leading to higher sales.
Of all the clothing items suitable for putting company logos embroidered shirts and t shirt screen printing can be one of the most effective targets. People love to express their identity through the designs on the t-shirts they wear. Look around in any public place and you will find people wearing all kinds of t-shirts that show what they like and believe in.
For the clothing promotion to be effective it needs to be thought provoking and attention grabbing. While you do want to put your business logo you should also look into including some other graphic or expressions that aligns with your business brand identity. By matching your business brand identity with the target audience your business can attract more customers and sales.
What do you think? Have you used walking billboards to promote your business?
