Social media marketing is an integral element of business branding because it delivers more with less. You can reach a broader user base with less effort and expense. However, the cost of social media campaigns may sound daunting for startups running on tight budgets. Besides resource constraints, time limitations can stress you out because you expect quick results to build a presence and gain credibility for your new business. Fortunately, you can achieve these goals without breaking the bank. Let us share a few actionable budget tactics to win the social media game for your startup.
- Reach out to the right people
Not everyone is your target audience, so you must be more selective about reaching out to the right people. Casting your net too wide can lead to a waste of resources and cause frustration. Start by identifying your target audience and focus only on the social media platforms they frequent. For example, you can prioritize Instagram and Facebook for your fashion brand and stick with Twitter and LinkedIn to promote a B2B startup. Narrowing down is always a more frugal approach, as it can save you a fortune.
- Win with videos
Statistics indicate that visual content has a high engagement value. In fact, videos deliver the maximum benefits. Integrating compelling videos in your social media campaigns can boost them without massive spending. But think out of the box to create engaging videos that hold attention and build credibility. Product stories and client testimonials are good options as they generate interest and enhance trust for your products and brand.
- Consider using free and inexpensive tools
Another tip for startups looking to run an effective social media campaign without breaking the bank is to consider using free and inexpensive tools. Fortunately, you can explore several tools to ease the journey. Design tools help you create excellent visual graphics. Check https://create.vista.com/features/posting/ to manage schedules for your posts for publication automatically. You can also find tools to monitor and analyze campaigns and fine-tune them over time.
- Repurpose content
Repurposing content can save you loads of money without compromising your social media campaigns. The good thing is that you can recycle existing content in several ways, from rewriting your best blog posts with the latest stats to converting posts into infographics, integrating images, GIFs, and videos in older content, and creating tweet cards from blog snippets. You can also try reposting content shared by your influencers. Repurposing gives you free content in the shortest time.
- Collaborate with micro-influencers
Influencer marketing can fuel your social media marketing campaigns, but startups seldom afford partnerships with leading influencers. However, you can collaborate with micro-influencers to achieve a broad reach at a lower cost. Besides being more affordable for startups and small businesses, micro-influencers connect them with a niche audience, which is much better from a branding perspective.
Fueling your startup’s social media campaigns on a low budget need not be a humongous effort. You can follow these simple and actionable tips to make the most with minimal spending.
