Email marketing continues to be the most cost-effective and efficient marketing tool for digital marketers. That’s because it helps businesses maximize their ROI by increasing sales, conversions, visits, etc. With this incredible revenue-generating power, email marketing has helped many companies grow exponentially.
However, you need to have a proper strategy to make the most out of your email marketing. Unless you’re able to reflect a strong bond with your customers, your emails will remain unopened in your recipients’ inboxes, or worse, end up in the spam folder.
Sometimes using generic, uninteresting email templates can put off the customer and push them to move on. So, here are a few tips that you can use to boost your ROI with email marketing automation.
- Segment Your List
Many luxury brands have failed in effective segmentation of their audience. All of your customers are individuals with different interests and want other things from your brand. Sending all of them the same email would be inefficient. Instead, every email of your marketing campaign should be relevant to the recipients.
So, it only makes sense to divide your email list into segments, grouping subscribers by similarities. This strategy will allow you to target every recipient with relevant emails, drastically improving the campaign results.
The division can be made based on distinct characteristics of the recipients such as demographics, behavioral data, stages of the sales funnel and purchase history. You can select either of these criteria for segmentation based on what means the most to your business.
- Personalize Emails
You can personalize these emails with the help of an email writer to make them more relevant to the recipients to level up your game. For starters, address the recipients with their names in the emails’ subject line. It will instantly catch the recipients’ attention compared to a generic greeting like “Hey there!”
Just be sure to test your emails to avoid addressing subscribers by the wrong name. You can resolve that issue with automation.
Moreover, trigger emails can be programmed to go out when someone makes a purchase or abandons a product in the cart. This will make them feel noticed and encourage them to shop more from you. In these emails, you can also send related products to the recipients’ last purchase.
- Pay Attention to Your Email Deliverability.
Another essential element of email marketing is deliverability. If your emails aren’t delivered to the intended recipients and end up in their spam folders, your entire campaign will be wasted. So, you need to be sure that the emails are getting delivered and not getting flagged or marked span. It determines the effectiveness of your email marketing campaign. If the recipients don’t even get to see your emails, what’s the point of your campaign?
You’ll be glad to know that there are ways to prevent your emails from getting trapped by the spam filters. Firstly, create only high-quality content free from words that trigger spam. Then make sure you place the unsubscribe button in a place where the recipients can easily spot it. In other cases, they might report your emails as spam since they feel like they don’t have the option to unsubscribe. So, work on improving your sender’s reputation and enjoy the perks.
- Find The Best Day to Send Your Emails
Recipients are more active some days of the week as compared to others. Using that peak activity status, you can send out your marketing emails. It will ensure a boost in engagement rates of your email as there are increased chances of the recipients to open and read them.
You must also track your email’s performance to see if that particular day works out for your emails. Moreover, since you might have subscribers from different time zones, you will have to take care of that. If you send out emails at odd timings, it is possible that they will be buried under hundreds of emails that will come in later.
- Using Engaging Subject Lines
Subject lines have a significant effect on the recipients since it is the first impression of your email.
If you pick one of those old and boring subject lines, the recipients might ignore it and move to the next email. To ensure your emails don’t get abandoned, write a subject line that will catch the readers’ attention and tempt them to open it. If your subject line is creative and engaging, you’ve got nothing to worry about. It will help in converting your recipients into customers.
Moreover, keep the subject lines personal and short while also conveying to your recipients why they’ve received that particular email. You can also phrase it in a way that depicts a sense of urgency. That way, the recipients will open it as soon as their eyes fall on it.
Wrapping Up
With email marketing campaigns, you will incorporate every strategy your business needs to attract new potential leads at a much lower cost. However, preparing an effective plan is essential to provide valuable information for your customers to take action. The above-mentioned email marketing strategies can help you greatly to boost up the ROI of your business.
