Promotion is a major role in any field of business, and for smaller businesses it’s absolutely crucial. However, some new businesses think elaborate advertising campaigns or social media oversharing. Promotion doesn’t have to be complex and it doesn’t have to cost a fortune. For most consumers simple still ranks supreme, this can take the form of a viral status update or even free custom sticker handouts. No matter how you decide to go about it, understanding promotion is one of the first steps to success:
Know Your Brand
Knowing your brand inside and out is the first step in understanding better the promotion you’d like to impart. This includes understanding what core beliefs and values you and your business would like to uphold. These could be as simple as making your client feel at ease with humour, or larger strategies such as delivering the very best customer service in your area. Knowing your brand ensures you implement the most effective promotion and can help combat unforeseen confusion.
Know Your Client
You know what your business does, but half the battle is knowing who it’s for. Knowing your client is an easy way to ensure success and elevate your promotional tools. Understand not only how your client interacts with your service or product, but how they interact with your business as well. Catering your promotion to your clients is a smart practice because it not only keep currents clients, it aids in gaining new ones through recommendations. Obviously not all your clients in different segments are going to behave the same way, but that can be useful knowledge too when thinking of promotional solutions.
Know Your Goals
Promotions can be a direct reflection on your company’s financial and personal goals. When developing a strategy to achieve your goals, it’s important to focus on your business as whole. Financially this is includes making sure the price point of your product or service is understandable and that the distribution of such is also reasonable. Doing so will make understanding the amount of time and money you can allocate to advertising and promotion easier. This can make promoting to and permeating your target market a success.
Know Your Growth
Successful businesses often aren’t the same as their initial iteration and growing with your clients is quite common. Knowing your growth is beneficial to your business strategy because it reflects positively on your company presently, and also allows for easier planning in the future. Maybe your initial product has changed and you have a great new logo – show it off by decorating your office and office accessories with branded logo stickers, or use them as effective promotional handouts. This shows that you not only have confidence in your business, but pride in it as well. This commitment and understanding of growth further instills the confidence your clients have in your company as well. Promoting and being aware of your company’s growth can help in garnering new attention to your business. Being confident and promoting positive growth can pique the interest of new and returning customers alike.
